Ready to Drink Tea & Coffee Market worth $125 Billion by 2017

One of fastest growing segment of the global soft drinks market is the ready to drink tea and ready to drink coffee market .The global RTD tea and coffee market is dominated by RTD tea with Asia-Pacific region as major market participant. RTD tea market showed maximum new product launches with variety of combinations and formulations than RTD coffee products.The reasons for the rapid growth of Ready to Drink tea and Ready to Drink coffee market is grasp from health conscious population.

Consumers preferring instant energy source by combination of RTD tea and coffee products,switch from carbonated drinks, with energy drinks is another market driver. Complimenting the above growth drivers the rising per capita income in developing and emerging economies are expanding Ready to Drink tea and Ready to Drink coffee market in those geographies. The rise in cost of raw material and competition from traditional hot and freshly ground tea and coffee are the major stumbling blocks in RTD tea and coffee market.

In 2011 the global market for Ready to Drink tea and Ready to Drink coffee was estimated to be worth around $70 billion and is expected to reach $125 billion by 2017, growing at a CAGR of 10.9% from 2012 to 2017. North America and Europe are expecting a rise in demand for the RTD tea and coffee market due to an increase in consumer awareness about health benefits of these products over other soft drinks.

 

                                                                      (Source-www.google.com)

With unique distribution alliances the RTD tea and coffee manufacturers are able to tap most of the world geographies. Another strategy adopted by manufacturers is introducing wide range of flavors in the existing product line which led to increased shelf visibility, catching attention of consumers. The major health benefits focussed are antioxidant property, instant source of energy with reduced fat, and enhanced vigour.

To capitalize on the growth trend in the global Ready to Drink tea and Ready to Drink coffee market, several leading companies are rushing in to the development and manufacturing. Growing demand is forcing the global soft drinks manufacturers to add RTD tea and coffee to their product line. We have also profiled leading players of this industry with their recent developments and other strategic industry activities. These include: PepsiCo Inc. (U.S.), The Coca-Cola Company (U.S.), Suntory Holdings Ltd (Japan), Nestle S.A. (Switzerland), Ting Hsin International Group (China), Sapparo Beverage Co. Ltd (Japan).